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Dictionaries by Category
Business News
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| Definition Of: |
ABC
attempting to allocate all costs to where they actually arise, including costs that cross functional boundaries; in this way efficiency and effectiveness can be measured and controlled; it's all the rage (see cost and profit centres).
an independent body set up by the advertisers and funded by advertisers, media owners and advertising agencies to monitor and officially audit circulation figures; its to stop media companies falsifying their circulation figures.
Audit Bureau of Circulation. A service organization that validates publishers' circulation claims through regularly scheduled audits.
Context: Print Advertising
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Business Dictionary INDEX:
List of Terms: Terms beginning with "A", Page 1 |
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 A: Page 1 of 66.
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