VALS

abbrev. Values and Lifestyle System.

a system developed at Stanford Research Institute for classifying the American adult population into nine distinct groups on the basis of their values and lifestyles.

a technique, developed in the U.S. by SRI International, in which individuals are classified into groups on the basis of attitudes and demographic characteristics.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics

Raynet Marketing Dictionary

a US company (SRI International) segmentation method based on pyschographics (see RMD, customer link).

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